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Research papers

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Allen Cooper, Graham Mytton, Peter Stratton
Company: British Broadcasting Corporation (BBC)
May 1, 1994
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Citation

Cooper, Mytton and Stratton (1994a, May 01). Effective quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-quality


Research papers

New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball

Within market research, as in the social sciences generally, qualitative research is increasingly recognised as the only possible route to certain kinds of information. We argue that, rather than grafting isolated pieces of new technology onto the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Peter Stratton, Roger Sivlter
June 15, 1993
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Citation

Stratton and Sivlter (1993a, June 15). New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-technology-new-paradigms-and-the-attributional-cloak-qualitative-research-shall-go-to-the-scientific-ball